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About UsPhoto of Brent Shire, CEO of InFront Media Australia

Boots-n-All is the merchandising division of InFront Media Australia and is located on the Gold Coast in Queensland, Australia.

InFront Media commenced operations in 2006 with the aim of capturing a significant portion of the mobile advertising market in Australia. When you consider:

  • 91% of the public notice advertising on vehicles
  • 96% of people have travelled in a car in the last 7 days
  • 98% say advertising on cars creates a positive brand image
  • People in vehicles view advertisements on rear windscreens on average between 2 to 5 minutes. Sometimes as long as 15 minutes during peak hour traffic.

 

InFront Media arrange for businesses to advertise on private cars' rear windscreens using 'see through' film. In return, the car owner receives a free fuel voucher every month.

Being an avid sports fan, inspired Brent Shire, the CEO of InFront Media to apply to the NRL for a merchandising agreement that would allow this technology to be offered to club supporters. He felt that the usual merchandise for many brands had become boring and stale. A new dramatic range, relevant to the desires and interests of the people who love the image of the brand was urgently needed.

In addition to the iTAG Strips, InFront Media has been developing other exciting iTAG products and they are almost ready for production. Keep a close eye on this web site, as some of them will be released in the near future.

Using InFront Media's in-depth knowledge of vehicle architecure (shape, size, contour, dimensions etc) and full automation and computerisation of the iTAG manufacturing process, InFront Media have been able to design and overlay club logos and colours, using digital printing technology to offer the most exciting promotional innovation in years.

With extensive testing and careful selection of specially selected vinyl films, inks and adhesives, so as not to damage the vehicles, the iTAG will also allow for easy updating each year to ensure supporters are tuned into their clubs branding direction.

Besides the National Rugby League (NRL) merchandising license, InFront Media is well advanced in its progress of obtaining the rights to many other major brands. The iTAG products for those brands will be progressively rolled out during 2008.

InFront Media Australia is 100% Australian owned and all of its products are made in Australia. By purchasing these products, not only are you supporting your team through the royalties InFront Media pays to the brand owner, but you are also creating and keeping jobs in Australia and thereby supporting and protecting Australia's future.